Mang Inasal’s summer campaign is heating up with a viral hit. The brand’s new Extra Creamy Halo-Halo music video, starring Pinoy Big Brother Gen 11 Big Winner Fyang Smith, shot to the top of trends on March 17—earning 2 million organic views in just seven hours and dominating social media chatter.
Fyang’s vibrant performance and catchy dance to the CreamyYESS Extra Creamy Halo-Halo jingle resonated with fans, turning hashtags like #MangInasal, #MangInasalHaloHalo, and #MangInasalFyang into trending topics on Facebook and X (formerly Twitter).
“The overwhelming response reflects how much Filipinos enjoy our Extra Creamy Halo-Halo and how Fyang connects with them,” said Mang Inasal Marketing Head Allan Tan.
Fans flooded platforms with praise:
“Iba ang energy ni Fyang! Bagay na bagay this summer… Deserve nating lahat ng creamyYESS Halo-Halo!”
(“Fyang’s energy is perfect for summer… We all deserve creamyYESS Halo-Halo!”)
Summer Fun Heats Up with Halo-Halo Caravan and More
The viral momentum continues with the launch of the CreamyYESS Halo-Halo Caravan—a nationwide tour giving out free servings of Extra Creamy Halo-Halo in collaboration with the Department of Tourism’s “Love the Flavors, Love the Philippines” initiative.
Upcoming events include:
- National Halo-Halo Blowout on March 30
- Limited-time 4 Cheese Halo-Halo, available until April 30, 2025