The world of online business can be overwhelming, with countless options for promoting your brand and finding the right influencer to collaborate with. But fear not, up-and-coming content creators! We sat down with digital trendsetter Daniella Roi to get her expert advice on how to grow your following and attract clients as a content creator.
Daniella Roi started as a social media manager and videographer, but eventually transitioned to full-time content creation after her posts began to gain millions of views. Her journey to success started with funny puns and jokes, and eventually evolved into more informative and thought-provoking content. According to Daniella, she was once uncertain about the sustainability of content creation as a job, but now realizes it is a legitimate and rewarding career path.
If content creation is a path you’re considering for yourself, take note of these five useful tips for aspiring influencers from Daniella:
- Consistent posting
- Stop overthinking and just keep the posts coming! More social media activity leads to more visibility.
- “Posting frequently is key to building a following as a content creator. Aim for 3-5 posts per day on each platform if you’re a serious content creator, or 1-2 posts per day if you’re just starting out. To make things easier, set aside a day for filming and schedule your content out throughout the week. Make sure to choose content that requires minimal editing and can be created without any delays.”
- Passionate content creation
- What is your main purpose? What value would you like to add to other people’s lives?
- “Choose topics that you are genuinely interested in to make the content creation process more enjoyable. Whether it’s music, sneakers, or anything else, create content that aligns with your interests. People will be able to sense your enthusiasm, leading to more views and clients.”
- Collaborate with other influencers
- Step out of your comfort zone.
- “Don’t be afraid to reach out to other content creators and pitch collaboration ideas. Start by following, liking, and sharing their content, and then send them a message to let them know how much you appreciate their work. Attending events is another great way to meet other influencers and potentially collaborate.”
- Utilize the right hashtags
- Try including these in every post!
- “Hashtags are a powerful tool to reach new audiences and get discovered by people who might not already follow you. When creating content, make sure to use relevant and popular hashtags that are related to your niche or industry. This will help increase visibility and reach a wider audience.”
- Engage with your audience
- Value your current and future supporters.
- “Building a community of followers is essential for success as a content creator. Make sure to engage with your audience by responding to comments, asking for feedback, and actively seeking out opportunities for interaction. This helps create a strong relationship with your followers and keeps them engaged and interested in your content. Additionally, it also helps you understand what your audience wants and helps you tailor your content accordingly.”
With these five tips from digital trendsetter Daniella Roi, you can take your content creation to the next level and build a successful following online while remaining true to your core and purpose.
While scrolling down your feed, you may have seen videos of Daniella attending glamorous events or trying out some viral products, but as for Daniella, her favorite part of the job is being able to help businesses and individuals through her content, as she enjoys seeing the positive impact her posts have on her followers.
Follow Daniella on her social media accounts @DaniellaRoi to see more of her amazing work.