Gucci Sets New Path that Shakes Up the Fashion Industry


ROME, Italy– Gucci’s Creative Director, Alessandro Michele made the announcement on instagram last Monday saying that the italian fashion house will switch to a seasonless collection. He posted an open letter resulting from his reflections born during the days of COVID-19 isolation where he said he “will abandon the worn-out ritual of seasonalities and shows to regain a new cadence.”

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“We will meet just twice a year, to share the chapters of a new story. Irregular, joyful and absolutely free chapters, which will be written blending rules and genres, feeding on new spaces, linguistic codes and communication platform”

Alessandro michele, gucci creative director

In a video conference held at his studio on Monday, Michele says “We should not start over in the same way, breathless. It’s been too difficult. I want to start over with a breath of fresh air, with oxygen.”

“The change I imagine involves the capacity to reconnect with the deepest reasons that inspired my entry into the fashion realm,” he wrote. “I feel the need to renew a bond, purifying the essential by getting rid of the unnecessary. I crave the authentic motive of a choice. The full set of reasons that set me on my way. I understand, as time went by, that these motives have different names and different intensities, but they inevitably gather around the same urgency: the possibility to tell.”

According to Vogue, Gucci’s two shows—down from the current five—are to be co-ed and scheduled in the autumn and the spring. However, “September we will not parade” Michele said. “We will update it, but we will have to restore what we had in the past, and maybe show you a more inventive product. To do that we need more time.”

Gucci Orgasmique SS20 show: Filipina model Hannah Locsin

Photo courtesy of Vogue

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