Korea’s No.1 Chicken Restaurant Opens in the Philippines

The long wait is over. The Authentic K-Crunch is Here!

From Left) Director of Genesis BBQ Global, Mr. Dan Kim, along with the Operation Director of Genesis BBQ Global, Mr. Dong Ha Jeong, and the CEO of Genesis BBQ Asia, Mr. Hyun Seok Noh, CEO of LCS, Mr. Rico Abarentos, Global Special Business CEO of Genesis BBQ, Mr. Young Il Kim, and CEO of Genesis BBQ Global, Mr. Hae Pyeong Jeong. Mr. Hong Geun Yoon, Chairman of Genesis BBQ, Mr. Hyun Soo Noh, CEO of LCS Korea, Ms. Hyo Ra Park, Director of LCS F&B, Mr. Joo Hyun Kim, Business Development Head of Genesis BBQ Global, and Cong. Wowo Fortes were also in attendance. Also present was Filipino politician and businessman Mr. Luis Chavit Singson (Center-Left), Chairman of LCS Group of Company and cong Richelle Singson (Center-Right)

Filipino fans of Korean cuisine can now sample Korea’s most popular and unique chicken dishes, as the global brand BB.Q Chicken recently held its soft opening in Bonifacio Global City, Taguig on November 11.

According to Jack Hyunsoo Noh, CEO of LCS Group Korea, the official partner of Genesis BB.Q Global, BB.Q means “Best of the Best Quality” chicken. 

 “There are so many brands in Korea that chicken is considered as a national snack. BB.Q is promoting healthy, high-quality chicken to its customers in such markets.”

Jack Hyunsoo Noh, CEO of LCS Group Korea

Since its opening in 1995, the chicken restaurant has grown to have over 3,500 locations in 57 countries. In its first four years of business, the Korean brand opened a record-breaking one thousand franchised stores. It has become Korea’s No. 1 chicken by releasing a new menu and business’ concepts following cultural trends.

The use of olive oil in the frying process at BB.Q has contributed to the store’s fast growth in popularity since it produces chicken that is not only tasty but also much healthier. The chicken is covered in various sauces to suit the customers’ tastes. 

To keep offering the best chicken, the company even opened a Chicken University in Seoul to keep the brand on the cutting edge of quality and taste.

BB.Q Chicken’s secret to success is that they are passionate about serving the best chicken and promoting Korean culture through authentic recipes, exciting flavors, and excellent customer service.

According to Noh, the company believes the timing was ideal to launch the Korean restaurant in the Philippines.

“Due to the historic BB.Q results in the Korean market and rapid growth in North America, we opened here to serve as the Southeast Asian Hub of Genesis BB.Q Group to write a history of its success from the Philippines, the largest market in Southeast Asia.”

Jack Hyunsoo Noh, CEO of LCS Group Korea

Filipino customers can choose from flavors like Honey Garlic, Hot Spicy, Soy Garlic, and Cheeseling. Other options include Galbi, Spicy Galbi, Gang-Jeong (a soy-based sauce with cinnamon mix and chili garnish), and Gangnam Style for a more authentically Korean flavor (a black pepper sauce balanced with garlic and onions).

Those who wish to taste the original type of fried chicken can order Golden Original, Secret Sauce, or Spicy Golden Wings. On the other hand, those who want it to be spicy can try the Wings of Fire, which are believed to be Korea’s hottest chicken wings.

To experience the largest Korean chicken brand at the first Philippine BB.Q Chicken, head on over to the 2/F of Central Square BGC, Taguig.

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