DUBAI, U.A.E — Pia Wurtzbach is the star of Dubai-based couture label Amato’s latest fashion campaign for Fall 2022. The former Miss Universe will also open the label’s digital fashion show on March 24, that will kick off the latest iteration of Arab Fashion Week.
The Arab Fashion organizers released a teaser for the short film entitled, “Inner Sanctum” where we see a spectacle Pia wearing avant-garde creations of Dubai-based Filipino designer Furne One.
The film was shot in full five minutes by a Dubai-based director Alex Suhorucov against the rock formations of Buhais Geology Park in Sharjah as their background.
The Filipino-German model wears an avant-garde couture creation by Furne One, the Filipino designer behind the brand who is beloved by the likes of Beyonce, Mariah Carey, Lady Gaga, Ariana Grande, Katy Perry, Shakira, Jennifer Lopez and Nicki Minaj, to name just a few.
“I am excited for you all to see this fashion film that we have worked hard for,” said Wurtzbach in a released statement. “I am so honored to be the latest muse of the globally renowned fashion designer Furne Amato whose designs and creations have penetrated the Hollywood scene as well as royal families.”
“The film has a lot of symbolism and should not be treated literally. Her self/body is her Inner Sanctum. It’s a story of a journey of a woman seeking for inner freedom while living in the middle of an uncertain world being influenced by her own good and bad thoughts but at the end finding her true self and facing her own fears.”Furne One
The beauty queen became the third Filipino to win the Miss Universe competition when she took home the crown in 2015.
She is known for her humanitarian work and has, in the past, visited wounded soldiers in the Philippines. She is also a UNAIDS goodwill ambassador for Asia and the Pacific.
Pia Wurtzbach was also named “Woman of the Year” by the Dubai-based glamour magazine Xpedition last December. The same magazine outfit released nine covers for the magazine featuring the 2015 Miss Universe titleholder, declaring it their biggest project so far.