MANILA, Philippines — The “Megastar” Sharon Cuneta has officially announced that she will be taking full control of her career by launching her own management company.
The veteran actress-singer shared the news through a statement on her Instagram page on Friday, February 20, 2026, shortly after celebrating her 60th birthday last January.
Key Details of the New Venture:
- Purpose: The yet-to-be-named company will handle all of Cuneta’s professional schedules, corporate bookings, and creative projects.
- Core Team:
- Eloisa Matias: A longtime friend and music producer who has worked with Sharon since 1988 (starting as a researcher on The Sharon Cuneta Show). She will manage musical shows and corporate guestings while overseeing content production.
- Maricar Ong: Sharon’s executive assistant since 2011, who previously worked in Viva’s Adprom department. She will remain in charge of TV guestings, shows, and movie projects.
- A New Milestone: Sharon described reaching age 60 as a “privilege” and shared photos of her new senior citizen ID alongside the announcement.
In her statement, Cuneta expressed her pleasure in finally establishing a dedicated team to manage her “career, schedules, and projects” independently, signaling a new chapter in her decades-long career in Philippine show business.